Overview

The Certified Sales and Marketing Professional (CSMP) certification by GAQM provides an integrated grounding in both sales and marketing, preparing professionals to attract, convert and retain customers.

The program covers marketing fundamentals, the sales process, customer acquisition, and the measurement that connects marketing effort to revenue outcomes.

Course Content

• Marketing fundamentals: segmentation, targeting and positioning
• The marketing mix and customer value proposition
• The sales process from prospecting to closing
• Account management, upselling and customer retention
• Lead generation and conversion between marketing and sales
• Sales and marketing KPIs and performance improvement

Targeted Audience

• Sales and marketing professionals seeking a combined credential
• Account and key-account managers
• Commercial staff in customer-facing organisations
• Candidates preparing for the GAQM CSMP certification

Exam Registration & Certification

The Certified Sales and Marketing Professional (CSMP) certification is awarded by the Global Association for Quality Management (GAQM) after passing the corresponding certification examination. As an accredited GAQM test center, our academy handles the exam registration and administration for our candidates.

Each GAQM exam voucher includes two attempts, so candidates who do not pass on the first attempt may retake the exam with their second attempt. Once passed, the certification is valid for life and does not require renewal.

1. Review the certification syllabus and exam objectives.
2. Register for the Certified Sales and Marketing Professional (CSMP) exam with our academy and book your preferred exam date and time.
3. Prepare using the recommended study materials, e-course and practice questions.
4. Sit the computer-based exam at our academy (we are an accredited GAQM test center).
5. Pass the exam to earn your GAQM certification, which is valid for life.

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